How to Grow Your Construction Business with Technology in 7 Steps

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Running a construction business can be a challenging undertaking especially with the high capital costs and notorious cash flow issues. However, with the following weapons in your arsenal, you can manage your construction business efficiently while growing your business too.     1. Get Listed in Local Business Directories: Gone are the days when your prospective customers would use Yellow Pages to find local business information. According to the 2016 Local Consumer Review Survey, nearly…

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Construction Trade Shows, Conferences & Events 2017

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Construction trade shows, conferences and events offer construction industry professionals immense opportunities to learn from industry leaders, meet industry peers, and get key exposure to the latest developments in the construction industry. Construction industry professionals can choose from an extensive range of conferences, events and trade shows and join the ones that are most relevant to their specialization. Here’s a list of some of the major construction trade shows, conferences and events that you can…

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Account Based Marketing (ABM): What it is and how it can grow your business

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Owing to the rise in digital content, business enterprises are much better equipped with the required knowledge to make purchasing decisions – making it harder for potential vendors to sell their products and services. In such a challenging B2B marketing landscape, small businesses aiming for higher conversions must determine the exact position of their prospects in a buying cycle and then help their sales and marketing departments drive their marketing messages more effectively. What is…

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SMB SEO: How to Build Backlinks for your SMB

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Link building has remained the foundation of search engine optimization efforts for all types of business entities regardless of their size. However, the quality of links and the methods of acquisition have changed over the past several years. In SEO, backlinks are essentially links your website receives from external websites for being an authority source within your niche. Technically, search engines consider backlinks as a sign of trust and incorporate them as a ranking signal…

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SEO Strategies for Service-oriented Small Businesses

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Local businesses, especially with a service-oriented business model, can significantly benefit from SEO. If this sounds like marketing hype, consider the following: The Google 3-pack appears in the top spot in 93% of searches with local intent Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day Eighteen percent of local mobile searches lead to a sale within one day Sixty percent of American adults use handheld…

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How to Measure Your Company’s Success, Failures and Opportunities for 2017

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It’s December – the time of the year when you should be asking yourself the two most important questions. How did we do? What do we want to do better next year? Many small businesses are smart enough to start off well, and acquire the first few customers. But very few know how to take it to the next level. In order to measure the success and failure of your small business, you must factor…

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