Bento For Business

Freedom for SMB’s: What the 4th of July Means to Small Business Owners

The 4th of July is here – it’s the right time for businesses to reflect upon their success and appreciate the freedom they enjoy.

While freedom is the most basic human right every American cherishes in their daily life, it’s often underappreciated by the business owners. According to The Freedom Report, high-freedom companies have been found to have dramatically outperformed the competition in terms of financial results, innovation and long-term success.

Small business owners can leverage freedom as an effective tool to grow their entity while empowering their employees by allowing them to operate at their full potential rather than stifle their freedom by imposing their own ideas. For example, as a business owner, you can increase your employees’ choices about what projects they want to work on, and reward high performers with additional responsibilities of their interest.

However, employees aren’t the only stakeholders who should relish the power of freedom in the small business ecosystem — your customers and suppliers, and communities also play a key role in enabling your freedom, helping you grow and succeed. This is precisely why the 4th of July offers us a unique opportunity to acknowledge the role of our nation and business stakeholders, and cherish the precious freedom.

Thanking Customers for Helping You Succeed

The Americans celebrate the Independence by showing their respect and gratitude for the US soldiers who dedicate and sacrifice their lives to protect the freedom of the civilians. In the same vein, small businesses across the country can express their gratitude to customers who help the small business ecosystem flourish and stay committed to your entrepreneurial freedom.

Gratitude is infectious! Here is a couple of ways small business owners can share their respect for their customers and acknowledge their efforts.

Make it Personal with a Card or a Call

There are numerous ways to thank your customers for their unflinching support to your business. However, nothing beats the powerful impact of a handwritten card or a personal call. When you take out time to express your thanks in writing, it not only makes your customers feel special but help you stand apart from the competition as well. Alternatively, when you give them a personal call and tell them how much you appreciate their commitment, it takes your customer relationship quotient to a whole new level.

Give a Shout-out on Social Media

While a personal letter or call is the most intimate way to thank your customers this Independence Day, you can use social media platforms to give a shoutout acknowledging them in public. You can either create a well-designed card or create a short video consisting of the special customers. Be sure to share the post with them so they know you have gone the extra mile.

Host an Open House for Customers

Apart from offering a personal touch and social media shout-out, you can host an open house for your customers and encourage them to visit by offering the main attraction such as raffle prizes to the first few customers. Make celebrating freedom a rewarding experience for your customers.

Earn This: Celebrating Your Accomplishments

The July Fourth is a glorious occasion to honor American military personnel who dedicate their lives to protect the freedom of their fellow countrymen. Their sacrifice means you should “earn this” — celebrate your life and strives to excel in your entrepreneurial endeavours and play your part in contributing to the small business ecosystem and the American economy. You’re a part of the tribe that, according to the U.S. Small Business Administration (SBA), represent 99.7 percent of all employer firms, generate 64 percent of new jobs, and pay 44 percent of the total private payroll in the country.

Whether you’re a multi-level marketing (MLM) professional or SaaS start-up owner, cherish the freedom that can empower you to do great things in the years to come, and celebrate the small milestones you have crossed to get this far.

Local Events on the 4th of July, 2017

Want to celebrate the Independence Day with your customers? Here is a list of local events in the L.A. and San Francisco region.

Events in L.A.
From patriotic parades to oceanfront fireworks, here are events you can attend to make a memorable Independence Day celebration with your customers in Los Angeles.

  • Pacific Palisades Fourth of July Parade
  • Fourth of July Americafest at the Rose Bowl
  • Fourth of July Block Party
  • Studio City Fourth of July Fireworks Festival
  • Huntington Beach Fourth of July Celebration
  • July 4th Fireworks in Marina del Rey
  • All-American 4th of July on the Queen Mary
  • 4th of July at Dodger Stadium

Events in San Francisco

Enjoy the fireworks along the waterfront, have fun at Pier 39 and a ferry ride around the day with your customers in San Francisco this July 4th.

Final Thoughts

As Dov Seidman, CEO of LRN Corporation, puts it, “Business interactions are no longer just transactional. They’ve become personal.”

Freedom can be a powerful guide to foster healthy and long-term relationships with your customers and create enduring economic value.