Bento For Business

4 Ideas to Increase Valentine’s Day Sales

Valentine's Day sales

Get Creative With Your Valentine’s Day Specials

Ah, Valentine’s Day – the day you show your loved one how much they mean to you… and the day for whopping sales. With people all over the country looking to buy that perfect something for their significant other, it’s the perfect day for you to increase your sales. We’ve put together a few tips to make the most of this holiday.

Offer Valentine’s Day sales

If you have products that you know Valentine’s shoppers will be hankering for, it’s still a good idea to get a leg up on the competition by offering irresistible sales.  Anyone shopping for that special someone will find it hard to turn away from the perfect gift matched with an excellent price.  Even if your product or service is no where related to this amorous holiday, you can find creative ways to create an association, like a “We Love Bugs – Pest Control Valentine’s Day Special.”

Offer a service

Valentine’s Day is the universal date night. Even if you’re not a restaurant or a traditional date place, that doesn’t mean you can’t get in on the fun. If you have a brick and mortar store, you could do some or any of the following:

  • Host a wine and art night
  • Host a couple’s trivia night
  • Show a romantic movie
  • Offer a couple’s cooking class
  • Invite massage therapists in for discounted massages

With couples looking to get creative on Valentine’s Day, offering unique, fun activities in your store is an excellent way to attract Valentine’s lovebirds.

Provide entertainment

Even if you can’t offer a service, it’s still a good idea to provide some sort of entertainment. Hiring a local band to play romantic songs is an excellent way to get couples to peak their heads in the door and maybe stay awhile, all while checking out your products.

Even if this is not the main event of their night, hearing their song or having the opportunity to request a specific romantic song while walking to their destination is a great attraction.

Host a competition

Get couples to compete against each other or other couples for the chance to win a Valentine’s Day gift. This is a fun, unique activity for couples as well as entertainment for anyone else who happens to be passing by. This is a great opportunity to get people in the door and browsing around your products. Even if people don’t buy anything at the moment, they’ll remember how much fun they had at your shop and will be sure to return.

Whatever you do this Valentine’s Day, make sure to make it fun, creative, and romantic to bring in those Valentine’s Day lovebirds.