Labor Day, which coincides with the end of summer, reminds us to enjoy one more long weekend vacation, picnic or parade before the weather cools. However, the cherished holiday continues to serve an important purpose—celebrating the social and economic achievements of American workers. According to the United States Census Bureau, there are 159.8 million wage and salary workers in the country as of May 2017.
For most American SMBs, Labor Day can be a chance for both reflection and transition. It’s a time to appreciate everyone’s contribution, and take the right steps to move your business forward.
So, here are a few ideas on what small businesses can do this Labor Day.
Promote Special Summer Offers
Labor Day is the perfect opportunity for a clearance sale, making room for new inventory. Get creative with your end-of-season sale and use social media to push your special discount offers. Host Labor Day contests on your social media channels, and announce daily giveaways. Similarly, you can host outdoor promotional events and follow up on social media. Inject a little fun into whatever you do! Here are extraordinary digital marketing ideas to make an end-of-summer splash for your business.
Get ready to welcome fall with a sparkling clean business setup. The arrival of a new season is a timely moment for you to consider a cleanup in many different ways. Give your office a brand-new look or freshen up the way you do things. Buy some new office furniture, redesign your website, or even revisit your accounting processes.
Thank Your Staff and Vendors
Labor Day belongs to your employees who work hard to help your business succeed. So, it’s the perfect occasion to acknowledge and reward their contributions. There are many creative ways to reward your employees, but sending them a personal, handwritten “thank you” note always works. Recognition aside, you can also announce a small end-of-season bonus to make them feel exceptionally recognized.
Don’t forget to do the same for your vendors! Tell them how you value and wish for their continued partnership. Here are a few great ways to say “thanks” to your vendors.
Host a Labor Day Event
There is no better way to celebrate Labor Day than enjoying it with your employees, customers and vendors—preferably at a BBQ or pool party hosted by you! Decorate your business venue, get everyone in the celebratory spirit, and don’t forget to take a moment to thank your employees and vendors. You could even distribute certificates of appreciation and awards. Most importantly, don’t forget to have fun!
Enjoy Your Day Off (or Fire up Your Business)
To many people, Labor Day means taking a breather and enjoying a day off. However, it can also be your moment to rake in extra revenue if you’re choosing to keep your business open. There is still time to plan a special Labor Day promotion for your customers and use Facebook, Twitter and Instagram to spread the word. Run a “sale of the hour” hashtag on Twitter, or use Facebook Live or Periscope to broadcast the arrival of upcoming offers in advance.
No matter the year, Labor Day is always a great opportunity for you to honor your employees and business partners, freshen up your business, run an end-of-season promotion, and get your customers excited with special offers.