Small businesses keep getting ‘hand-me-down’ financial service solutions from banks that weren’t built for small business.

Bento has beautiful and impactful expense management solutions designed for small and medium sized businesses. By freeing up the administrative and financial burden of running a business, our mission is to enable small business owners to focus more on their business, save money, and spend more time with their loved ones.


“We want small business owners to spend more time on growth, products and employees rather than sorting out bills, expenses and unpaid invoices.”,



Farhan Ahmad | Founder & CEO

Before co-founding Bento for Business, Farhan was a Managing Director at Barclays and prior to that the Global Head of Emerging Payments and Prepaid for Discover Financial Services. He has also held significant leadership roles at JPMorgan Chase, Bank One, and FirstUSA. As an entrepreneur, he has built 2 successful businesses: Chase HealthAdvance, an independent healthcare business within JPMorgan Chase, and Aceva Technologies, the first company in the U.S. to offer real time promotional financing products to online retailers. Farhan holds a Bachelors degree in economics from the University of Pennsylvania and currently lives with his family in Chicago.

Sean Anderson | Founder & Chief Operating Officer

Sean brought to Bento his experience working with companies large and small to build complex eco-systems in payments, financial technology, transit, and healthcare. Most recently, as Senior Director of Emerging Products at Blackhawk Network, he built and launched their open API platform, launched an offers platform, and developed a prepaid processing platform that generated over 7MM cards in the first 6 months. Sean holds Bachelors degrees in physics and economics from Stanford University and a Masters in computer science from Wright State University. He and his family live in Oakland, CA.

Jeff Pomeroy | Vice President of Product

Jeff has spent the better part of the last two decades building innovative commerce and financial services products as an executive and as a founder. Prior to Bento, he was V.P. of Product Development for Blackhawk Network, where he led day-to-day product development. Jeff has a history of bringing great innovations to market, including the first of its kind virtual Visa payment method in 2000, and in 2015, a patent for his unique fraud prevention techniques, along with recognition by the US Senate Special Committee on Aging for his work. When Jeff is not living in Bento’s San Francisco office, he is spending time with his family.

Lou Friedmann

Lou Friedmann | Chief Revenue Officer

Lou has a 25-year career of building brands from scratch, embracing the challenge of creating cost-efficient customer acquisition programs. Prior to Bento, Lou was SVP of Insureon, backed by Accretive and Oak HC/FT, where he helped launch the brand and accelerate growth. Earlier he served as Head of Marketing at optionsXpress, from founding to IPO and later acquired by Charles Schwab. Under his leadership, optionsXpress earned a place on the Inc. 5000 list, and ranked as one of Barron’s top 5 brokers for 8 years. Lou lives near Chicago, and is passionate about and his family and the Cubs, in that order.

Jonathan Su - VP Engineering, Bento for Business

Jonathan Su | Vice President of Engineering

Jonathan has spent the past decade building enterprise-class cloud services and distributed systems at companies ranging from start ups to some of the world’s largest. He has a history of building market-leading products from the ground up as well as architecting complex systems at companies such as Cisco and Citigroup. Most recently, he was the Vice President of Engineering at Cloudwords, as well as the co-founder and CTO of LeadLedger. At Bento, he is focused on creating beautifully simple and useful financial services that are specifically designed for small and medium-sized businesses. Jonathan lives in San Francisco.