The 4th of July is here – it’s the right time for businesses to reflect upon their success and appreciate the freedom they enjoy.
While freedom is the most basic human right every American cherishes in their daily life, it’s often underappreciated by the business owners. According to The Freedom Report, high-freedom companies have been found to have dramatically outperformed the competition in terms of financial results, innovation and long-term success.
Small business owners can leverage freedom as an effective tool to grow their entity. Rather than imposing their own ideas, they can empower employees by allowing them to make their own decisions and operate at their full potentials. That’s freedom at its best and a win-win.
For example, as a business owner, you can increase your employees’ choices about what projects they want to work on, and reward high performers with additional responsibilities of their interest.
However, employees aren’t the only stakeholders who should relish the power of freedom in the small business ecosystem — your customers, suppliers and communities also play a key role in enabling your freedom, helping you grow and succeed. This is precisely why the 4th of July offers us a unique opportunity to acknowledge the role of our nation and business stakeholders, and cherish our precious freedom.
Thanking Customers for Helping You Succeed
Americans celebrate Independence Day by showing their respect and gratitude for the US soldiers who dedicate and sacrifice their lives to protect the freedom of the civilians. In the same vein, small businesses across the country can express gratitude to customers who help the small business ecosystem flourish and stay committed to your entrepreneurial freedom.
Gratitude is infectious! Here is a couple of ways small business owners can share their respect for their customers and acknowledge their efforts.
Make it Personal with a Card or a Call
There are numerous ways to thank your customers for their unflinching support to your business. However, nothing beats the powerful impact of a handwritten card or a personal call. When you take out time to express your thanks in writing, it not only makes your customers feel special but helps you stand apart from the competition as well. Alternatively, when you give them a personal call and tell them how much you appreciate their commitment, it takes your customer relationship quotient to a whole new level.
Give a Shout-out on Social Media
While a personal letter or call is the most intimate way to thank your customers this Independence Day, you can use social media platforms to give a shoutout. You can either create a well-designed card or create a short video. Be sure to share the post with them so they know you have gone the extra mile.
Host an Open House for Customers
An open house is a great idea to socialize with your community members, potential customers and business associates. It’s an opportunity for your prospects to meet you in person and learn more about your products, services and offers. Likewise, an open house with an Independence Day theme can help you attract interested customers and find out what they want. To encourage them to attend your open house, consider adding fun elements such as raffle prizes to the first few customers.
Earn This: Celebrating Your Accomplishments
The 4th of July is a great occasion to honor American military personnel who dedicate their lives to protect the freedom of their fellow countrymen. It’s also a great time to be inspired by their spirit and celebrate your own entrepreneurial endeavors, which have played a part in contributing to the small business ecosystem and the American economy. You’re a part of the tribe that, according to the U.S. Small Business Administration (SBA), represent 99.7 percent of all employer firms, generate 64 percent of new jobs, and pay 44 percent of the total private payroll in the country.
Whether you’re a multi-level marketing (MLM) professional or SaaS start-up owner, cherish the freedom that can empower you to do great things in the years to come, and celebrate the small milestones you have crossed to get this far!
Local Events on the 4th of July, 2017
The 4th of July is the time of fireworks, parades and fun. There are countless local and interactive events you can attend to engage with your community and customers alike.
Here’s a list of the Independence Day events (and fireworks!) in leading cities:
New York, New York: From hot dog eating contests to cruises to concerts, New York offers a wide range of options to celebrate Independence Day. However, the biggest highlight is Macy’s fabulous 4th of July fireworks, which begins at 9:25pm on Tuesday, July 4, 2017. Check out these best spots to view the fireworks displays. Timeout has a full coverage of the 4th of July events here.
Los Angeles, California: There are ample of options to celebrate in and around LA. You can spend the day at your favorite beaches in L.A., cool off with city’s ice creams, enjoy BBQ’s with family and witness the breathtaking fireworks. Here are some more ideas to make the most of your Independence Day this year.
Chicago, Illinois: Head to Navy Pier to witness amazing pyrotechnics on the 4th of July. Alternatively, join your friends at any rooftop bar and feast your eyes on glorious fireworks in the night sky. Check out these places in Chicago for ways to celebrate.
Houston, Texas: From stunning pyrotechnics to live performances, Houston will offer plenty of features on the 4th of July. Join Houston’s signature patriotic event, CITGO Freedom Over Texas, between 4pm to 10pm. Fireworks are scheduled. Check out this link to learn more.
Philadelphia, Pennsylvania: Great food, entertainment and explosive fireworks are the highlight of Independence Day events in Philadelphia. The fireworks start at the Philadelphia Museum of Art at around 9:30pm. Learn more about Independence Day events in Philadelphia here.
Phoenix, Arizona: The City of Phoenix will host one of the biggest Independence Day fireworks at Fabulous Phoenix Fourth at 9:30pm. Join an estimated 100,000 people to share the patriotic fervor and have an amazing time.
San Antonio, Texas: San Antonio will witness a flurry of Independence Day events including the Fourth of July fireworks celebrations. Pick your favorite venue from the list here.
San Diego, California: Relax on a long stretch of sand and watch extraordinary display of fireworks in San Diego on the 4th of July. Choose any of these spectacular destinations and have a great time with your friends and family.
Dallas, Texas: Enjoy Independence Day celebrations in Dallas with cookouts, music and spectacular fireworks. Take a pick from these destinations to celebrate the spirits of the 4th of July.
San Jose, California: Join the Rotary Club of San Jose in celebrating the Independence Day at Discovery Meadow. Witness the free world-class fireworks and attend many other fun activities.
Here are more amazing places across the country to celebrate Independence Day this year.
As Dov Seidman, CEO of LRN Corporation, puts it, “Business interactions are no longer just transactional. They’ve become personal.”
Freedom can be a powerful guide to foster healthy and long-term relationships with your customers and create enduring economic value.
No matter where we are on the political spectrum, we can’t deny the freedom our country has bestowed upon us. Independence Day is the most opportune moment to reflect on this privilege.