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Category Archives: Strategy

A Labor Day To-Do List for Small Businesses

By | Event Planning, Marketing, Small Business, Strategy

Labor Day, which coincides with the end of summer, reminds us to enjoy one more long weekend vacation, picnic or parade before the weather cools. However, the cherished holiday continues to serve an important purpose—celebrating the social and economic achievements of American workers. According to the United States Census Bureau, there are 159.8 million wage and salary workers in the country as of May 2017. For most American SMBs, Labor Day can be a chance for both reflection and transition….

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Independent Retailer Month: Tips to Prepare for the Campaign

By | Small Business, Strategy

The Independent Retailer Month is a campaign that celebrates and highlights the US indie retail industry throughout July every year. Small and independent retailers play a crucial role in the communities they serve, the local economy they contribute to, and the retail sector as a whole. Indeed, small and independent retailers drive the US economy as they account for an estimated 11.5 million jobs, i.e., 40% of the total jobs in the US retail industry….

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How to Benchmark Your Business and Improve Performance

By | Strategy

One of the vital aspects of running a successful business is to conduct a periodical assessment of your business by comparing your performance with your competitors. Even as you’re seeing steady growth in your business, it’s imperative to measure its performance against the industry standard in order to determine how well you’re doing and explore your growth potential. Also known as benchmarking, it’s a strategic approach to taking stock of your business and optimizing the…

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SEO Strategies for Service-oriented Small Businesses

By | Strategy

Local businesses, especially with a service-oriented business model, can significantly benefit from SEO. If this sounds like marketing hype, consider the following: The Google 3-pack appears in the top spot in 93% of searches with local intent Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day Eighteen percent of local mobile searches lead to a sale within one day Sixty percent of American adults use handheld…

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