Category Archives: Company News

How to Use Slack for Better Communication

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Slack is a modern collaborative communication tool which simplifies day-to-day team communications, messaging and sharing of ideas. It’s an acronym that stands for Searchable Log of All Conversation and Knowledge. With over 2.5 million active users, Slack is gradually becoming an effective alternative to email clients and other conventional communication tools. Slack’s massive popularity can be easily attributed to its ability to offer a platform for group chat channels and seamless integration with third-party services….

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How to Add Fun and Humor to Your Business

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The conventional wisdom says, “Work hard and play hard”. In the modern business environment, however, the motto has undergone a massive transformation. As businesses have become more competitive, and treading a work-life tightrope has taken its toll on everyone, companies are now coming up with innovative ways to beat the inevitable stress and make work more fun. Some of the tech brands have emphasised on infusing fun and levity into their work ambience, allowing everyone…

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5 Ways Modern Technology has Transformed the Fleet Operations

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The trucking industry in the United States has embraced technology, reducing their operational costs and improving efficiency. As per a survey of fleet operator interest in MRM (Mobile Resource Management) systems and services, over 75% of the fleet operations using GPS fleet management services were highly satisfied. Apart from saving costs, more than 37% of the 500 fleet operators using GPS management cited monitoring driving performance and safety as a top benefit. Likewise, over 54%…

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5 Ways Real Estate Managers Use Technology to Boost Business and Deliver Value

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Real estate has been one of the most competitive markets and challenging businesses to run over the years. However, thanks to recent technological innovations, property managers and tenants both have benefited from using technology to make their job easier. According to a survey by ApartmentFinder.com, 4 out of 10 renters used a mobile device in their apartment search and nearly half of the respondents considered using mobile as essential to property hunting. While renters use…

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4 Ways Businesses Can Learn from Their Customers’ Feedback

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Keeping tabs on customers’ sentiments is a critical component of running a successful business today, as a majority of the consumers turn to online reviews and social media buzz to make an informed decision. Staying on the top of the conversation that goes around your brand helps you mitigate any potential damages and positions your brand as an entity that cares about its customers. According to surveys on customer satisfaction and loyalty, 96% of your…

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Top 10 Survey Tools to Research Your Target Market in 2017

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Conducting a market survey is a smart (and wise) approach prior to launching a new product or entering a new market. Indeed, launching a product based on your gut feeling makes it a rather risky venture. Unsurprisingly, research attributed failure of most product launches to the very lack of any consumer survey. Marketing research typically offers critical data about potential customers such as their location, gender, age, profession, earnings and hobbies that could influence their…

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What is the Voice of the Customer? And how can it save your SMB?

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It’s rightly said that your customers know the secrets to your success – all you need to do is simply “ask them”. This is the principle on which Voice of the Customer is based. Voice of the Customer (VoC) is essentially a customer research mechanism deployed by organizations to ascertain whether they are able to meet customers’ expectations. It’s a proactive approach to capturing customer feedback with innovative methods such as direct discussions, interviews, surveys,…

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How to Gather Customer Feedback using Google Forms Surveys

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Understanding customers’ requirements is the key to your success. Businesses use analytics data to decipher user behavior so they can improve user experience to ensure greater customer satisfaction. Moreover, customer feedback positively influences your decision-making and helps you streamline your product roadmap. Sometimes, businesses conduct surveys to gather customer feedback before the launch of a new product or to understand customer’s views on an existing product. Regardless of the objective of the survey, businesses can…

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What is Net Promoter Score and How Small Businesses Can Benefit from NPS

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Customer satisfaction is critical to the growth of any business, regardless of its size. Happy and satisfied customers easily turn into brand advocates and help brands grow and thrive. It’s no wonder then why businesses put tracking customer loyalty on the top of their list. When it comes to tracking customer loyalty, businesses adopt a wide range of methods to measure their customer satisfaction metrics. One of the most popular metrics is Net Promoter Score…

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How to Grow Your Construction Business with Technology in 7 Steps

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Running a construction business can be a challenging undertaking especially with the high capital costs and notorious cash flow issues. However, with the following weapons in your arsenal, you can manage your construction business efficiently while growing your business too.     1. Get Listed in Local Business Directories: Gone are the days when your prospective customers would use Yellow Pages to find local business information. According to the 2016 Local Consumer Review Survey, nearly…

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