Category Archives: Company News

5 Ways Real Estate Managers Use Technology to Boost Business and Deliver Value

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Real estate has been one of the most competitive markets and challenging businesses to run over the years. However, thanks to recent technological innovations, property managers and tenants both have benefited from using technology to make their job easier. According to a survey by ApartmentFinder.com, 4 out of 10 renters used a mobile device in their apartment search and nearly half of the respondents considered using mobile as essential to property hunting. While renters use…

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4 Ways Businesses Can Learn from Their Customers’ Feedback

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Keeping tabs on customers’ sentiments is a critical component of running a successful business today, as a majority of the consumers turn to online reviews and social media buzz to make an informed decision. Staying on the top of the conversation that goes around your brand helps you mitigate any potential damages and positions your brand as an entity that cares about its customers. According to surveys on customer satisfaction and loyalty, 96% of your…

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Top 10 Survey Tools to Research Your Target Market in 2017

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Conducting a market survey is a smart (and wise) approach prior to launching a new product or entering a new market. Indeed, launching a product based on your gut feeling makes it a rather risky venture. Unsurprisingly, research attributed failure of most product launches to the very lack of any consumer survey. Marketing research typically offers critical data about potential customers such as their location, gender, age, profession, earnings and hobbies that could influence their…

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What is the Voice of the Customer? And how can it save your SMB?

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It’s rightly said that your customers know the secrets to your success – all you need to do is simply “ask them”. This is the principle on which Voice of the Customer is based. Voice of the Customer (VoC) is essentially a customer research mechanism deployed by organizations to ascertain whether they are able to meet customers’ expectations. It’s a proactive approach to capturing customer feedback with innovative methods such as direct discussions, interviews, surveys,…

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How to Gather Customer Feedback using Google Forms Surveys

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Understanding customers’ requirements is the key to your success. Businesses use analytics data to decipher user behavior so they can improve user experience to ensure greater customer satisfaction. Moreover, customer feedback positively influences your decision-making and helps you streamline your product roadmap. Sometimes, businesses conduct surveys to gather customer feedback before the launch of a new product or to understand customer’s views on an existing product. Regardless of the objective of the survey, businesses can…

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What is Net Promoter Score and How Small Businesses Can Benefit from NPS

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Customer satisfaction is critical to the growth of any business, regardless of its size. Happy and satisfied customers easily turn into brand advocates and help brands grow and thrive. It’s no wonder then why businesses put tracking customer loyalty on the top of their list. When it comes to tracking customer loyalty, businesses adopt a wide range of methods to measure their customer satisfaction metrics. One of the most popular metrics is Net Promoter Score…

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How to Grow Your Construction Business with Technology in 7 Steps

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Running a construction business can be a challenging undertaking especially with the high capital costs and notorious cash flow issues. However, with the following weapons in your arsenal, you can manage your construction business efficiently while growing your business too.     1. Get Listed in Local Business Directories: Gone are the days when your prospective customers would use Yellow Pages to find local business information. According to the 2016 Local Consumer Review Survey, nearly…

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Construction Trade Shows, Conferences & Events 2017

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Construction trade shows, conferences and events offer construction industry professionals immense opportunities to learn from industry leaders, meet industry peers, and get key exposure to the latest developments in the construction industry. Construction industry professionals can choose from an extensive range of conferences, events and trade shows and join the ones that are most relevant to their specialization. Here’s a list of some of the major construction trade shows, conferences and events that you can…

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Account Based Marketing (ABM): What it is and how it can grow your business

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Owing to the rise in digital content, business enterprises are much better equipped with the required knowledge to make purchasing decisions – making it harder for potential vendors to sell their products and services. In such a challenging B2B marketing landscape, small businesses aiming for higher conversions must determine the exact position of their prospects in a buying cycle and then help their sales and marketing departments drive their marketing messages more effectively. What is…

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SEO Strategies for Service-oriented Small Businesses

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Local businesses, especially with a service-oriented business model, can significantly benefit from SEO. If this sounds like marketing hype, consider the following: The Google 3-pack appears in the top spot in 93% of searches with local intent Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day Eighteen percent of local mobile searches lead to a sale within one day Sixty percent of American adults use handheld…

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