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Category Archives: Company News

Account Based Marketing (ABM): What it is and how it can grow your business

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Owing to the rise in digital content, business enterprises are much better equipped with the required knowledge to make purchasing decisions – making it harder for potential vendors to sell their products and services. In such a challenging B2B marketing landscape, small businesses aiming for higher conversions must determine the exact position of their prospects in a buying cycle and then help their sales and marketing departments drive their marketing messages more effectively. What is…

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SEO Strategies for Service-oriented Small Businesses

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Local businesses, especially with a service-oriented business model, can significantly benefit from SEO. If this sounds like marketing hype, consider the following: The Google 3-pack appears in the top spot in 93% of searches with local intent Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day Eighteen percent of local mobile searches lead to a sale within one day Sixty percent of American adults use handheld…

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How to Measure Your Company’s Success, Failures and Opportunities for 2017

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It’s December – the time of the year when you should be asking yourself the two most important questions. How did we do? What do we want to do better next year? Many small businesses are smart enough to start off well, and acquire the first few customers. But very few know how to take it to the next level. In order to measure the success and failure of your small business, you must factor…

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Small Business To-do Lists for 2017

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Success in business requires meticulous planning, and today is the best time to start planning for the new year. You must plan ahead of the new year in order to start off on an inspiring note in 2017. Include these key items in your business to-do lists, and start your new year with a bang. Set Your Business Resolutions December is the perfect time to set your business resolutions for the new year. Set some…

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5 SMART Goals for Your Business in the New Year

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New Year’s Resolutions aren’t only confined to our personal lives. They can be extended to our work life as well. If you’re a small business owner, you can benefit greatly from setting SMART business goals for 2017. What is a SMART Goal? A SMART goal is one that is specific, measurable, attainable, realistic and time-based. The SMART approach to setting goals is more effective than conventional goal settings. When you run your business resolutions through…

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6 Ways to Improve Your Profit Margins

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One of the problems that plagues every business is low-profit margins. Dwindling profit margins can be attributed to reasons ranging from fewer sales to higher operational costs. The truth is many inexperienced businesses are simply unable to keep a tight hold of their gross profits – profits that remain after you have sold the products to your customers. By learning how to price your products, manage your inventory and handle your gross profits, you can…

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2016/2017 Moving Company Conferences, Events & Trade Shows

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Conferences and trade shows are valuable opportunities for professionals in the moving and logistics marketplace to sharpen their skills and grow their network. It’s where they can exchange their ideas and learn from leading industry professionals while connecting with peers. We have compiled a list of some of the most popular moving company conferences, events and trade shows for you. SIRVA Annual Convention October 24, 2016 thru October 26, 2016 Organized by SIRVA, the SIRVA Annual…

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6 Ways to Improve your Moving Company’s Cash Flow

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The moving and storage industry is a staggering $15 billion industry in the United States, with a whopping 42 million families using some moving company for relocation. While the stats sound pretty exciting, managing finances in a moving company is quite challenging unless you make the right “moves”. In this post, you are going to learn some effective tips on how to manage your day-to-day operations and ameliorate your cash flow. Lease a Truck A truck…

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Leasing vs. Buying Vehicles: Which is best for your company?

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As a business owner, having at least one company vehicle can help you effectively run your business. However it’s a controversial topic whether it’s more cost-efficient to lease or buy a vehicle. This often leads to an analysis-paralysis—a term in which you over-analyze something that makes you fail to make a quick, important decision. We hope this article helps you weigh both sides and make a quick, tactful decision. Owning company vehicles can help save…

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7 Smart Ways for Your Small Business to Reduce Costs

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Small businesses often struggle with generating income as well as reducing costs. It’s really hard to survive the fast-paced competitive SMB environment and every small business owner knows that. Ask yourself and answer honestly: are you effectively taking time to reduce your business costs? As an owner of a small business, your primary goal is to maintain a healthy cash flow and, at the same time, reduce expenses involved in the business. Still, no matter how…

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