5 Ways Real Estate Managers Use Technology to Boost Business and Deliver Value

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Real estate has been one of the most competitive markets and challenging businesses to run over the years. However, thanks to recent technological innovations, property managers and tenants both have benefited from using technology to make their job easier. According to a survey by ApartmentFinder.com, 4 out of 10 renters used a mobile device in their apartment search and nearly half of the respondents considered using mobile as essential to property hunting. While renters use…

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4 Ways Businesses Can Learn from Their Customers’ Feedback

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Keeping tabs on customers’ sentiments is a critical component of running a successful business today, as a majority of the consumers turn to online reviews and social media buzz to make an informed decision. Staying on the top of the conversation that goes around your brand helps you mitigate any potential damages and positions your brand as an entity that cares about its customers. According to surveys on customer satisfaction and loyalty, 96% of your…

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Top 10 Survey Tools to Research Your Target Market in 2017

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Conducting a market survey is a smart (and wise) approach prior to launching a new product or entering a new market. Indeed, launching a product based on your gut feeling makes it a rather risky venture. Unsurprisingly, research attributed failure of most product launches to the very lack of any consumer survey. Marketing research typically offers critical data about potential customers such as their location, gender, age, profession, earnings and hobbies that could influence their…

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What is the Voice of the Customer? And how can it save your SMB?

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It’s rightly said that your customers know the secrets to your success – all you need to do is simply “ask them”. This is the principle on which Voice of the Customer is based. Voice of the Customer (VoC) is essentially a customer research mechanism deployed by organizations to ascertain whether they are able to meet customers’ expectations. It’s a proactive approach to capturing customer feedback with innovative methods such as direct discussions, interviews, surveys,…

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How to Gather Customer Feedback using Google Forms Surveys

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Understanding customers’ requirements is the key to your success. Businesses use analytics data to decipher user behavior so they can improve user experience to ensure greater customer satisfaction. Moreover, customer feedback positively influences your decision-making and helps you streamline your product roadmap. Sometimes, businesses conduct surveys to gather customer feedback before the launch of a new product or to understand customer’s views on an existing product. Regardless of the objective of the survey, businesses can…

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What is Net Promoter Score and How Small Businesses Can Benefit from NPS

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Customer satisfaction is critical to the growth of any business, regardless of its size. Happy and satisfied customers easily turn into brand advocates and help brands grow and thrive. It’s no wonder then why businesses put tracking customer loyalty on the top of their list. When it comes to tracking customer loyalty, businesses adopt a wide range of methods to measure their customer satisfaction metrics. One of the most popular metrics is Net Promoter Score…

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