How to Gather Customer Feedback using Google Forms Surveys

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Understanding customers’ requirements is the key to your success. Businesses use analytics data to decipher user behavior so they can improve user experience to ensure greater customer satisfaction. Moreover, customer feedback positively influences your decision-making and helps you streamline your product roadmap. Sometimes, businesses conduct surveys to gather customer feedback before the launch of a new product or to understand customer’s views on an existing product. Regardless of the objective of the survey, businesses can…

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What is Net Promoter Score and How Small Businesses Can Benefit from NPS

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Customer satisfaction is critical to the growth of any business, regardless of its size. Happy and satisfied customers easily turn into brand advocates and help brands grow and thrive. It’s no wonder then why businesses put tracking customer loyalty on the top of their list. When it comes to tracking customer loyalty, businesses adopt a wide range of methods to measure their customer satisfaction metrics. One of the most popular metrics is Net Promoter Score…

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How to Grow Your Construction Business with Technology in 7 Steps

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Running a construction business can be a challenging undertaking especially with the high capital costs and notorious cash flow issues. However, with the following weapons in your arsenal, you can manage your construction business efficiently while growing your business too.     1. Get Listed in Local Business Directories: Gone are the days when your prospective customers would use Yellow Pages to find local business information. According to the 2016 Local Consumer Review Survey, nearly…

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Construction Trade Shows, Conferences & Events 2017

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Construction trade shows, conferences and events offer construction industry professionals immense opportunities to learn from industry leaders, meet industry peers, and get key exposure to the latest developments in the construction industry. Construction industry professionals can choose from an extensive range of conferences, events and trade shows and join the ones that are most relevant to their specialization. Here’s a list of some of the major construction trade shows, conferences and events that you can…

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Account Based Marketing (ABM): What it is and how it can grow your business

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Owing to the rise in digital content, business enterprises are much better equipped with the required knowledge to make purchasing decisions – making it harder for potential vendors to sell their products and services. In such a challenging B2B marketing landscape, small businesses aiming for higher conversions must determine the exact position of their prospects in a buying cycle and then help their sales and marketing departments drive their marketing messages more effectively. What is…

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SMB SEO: How to Build Backlinks for your SMB

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Link building has remained the foundation of search engine optimization efforts for all types of business entities regardless of their size. However, the quality of links and the methods of acquisition have changed over the past several years. In SEO, backlinks are essentially links your website receives from external websites for being an authority source within your niche. Technically, search engines consider backlinks as a sign of trust and incorporate them as a ranking signal…

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