All posts by Lance Wills

Account Based Marketing (ABM): What it is and how it can grow your business

By | Company News | No Comments

Owing to the rise in digital content, business enterprises are much better equipped with the required knowledge to make purchasing decisions – making it harder for potential vendors to sell their products and services. In such a challenging B2B marketing landscape, small businesses aiming for higher conversions must determine the exact position of their prospects in a buying cycle and then help their sales and marketing departments drive their marketing messages more effectively. What is…

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SMB SEO: How to Build Backlinks for your SMB

By | Education, Growth, Marketing, Small Business | No Comments

Link building has remained the foundation of search engine optimization efforts for all types of business entities regardless of their size. However, the quality of links and the methods of acquisition have changed over the past several years. In SEO, backlinks are essentially links your website receives from external websites for being an authority source within your niche. Technically, search engines consider backlinks as a sign of trust and incorporate them as a ranking signal…

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SEO Strategies for Service-oriented Small Businesses

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Local businesses, especially with a service-oriented business model, can significantly benefit from SEO. If this sounds like marketing hype, consider the following: The Google 3-pack appears in the top spot in 93% of searches with local intent Fifty percent of consumers who conducted a local search on their smartphone visited a store within a day Eighteen percent of local mobile searches lead to a sale within one day Sixty percent of American adults use handheld…

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How to Measure Your Company’s Success, Failures and Opportunities for 2017

By | Company News | No Comments

It’s December – the time of the year when you should be asking yourself the two most important questions. How did we do? What do we want to do better next year? Many small businesses are smart enough to start off well, and acquire the first few customers. But very few know how to take it to the next level. In order to measure the success and failure of your small business, you must factor…

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Small Business To-do Lists for 2017

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Success in business requires meticulous planning, and today is the best time to start planning for the new year. You must plan ahead of the new year in order to start off on an inspiring note in 2017. Include these key items in your business to-do lists, and start your new year with a bang. Set Your Business Resolutions December is the perfect time to set your business resolutions for the new year. Set some…

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5 SMART Goals for Your Business in the New Year

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New Year’s Resolutions aren’t only confined to our personal lives. They can be extended to our work life as well. If you’re a small business owner, you can benefit greatly from setting SMART business goals for 2017. What is a SMART Goal? A SMART goal is one that is specific, measurable, attainable, realistic and time-based. The SMART approach to setting goals is more effective than conventional goal settings. When you run your business resolutions through…

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What SBMs Can Learn from This Expense Management Survey

By | Small Business | No Comments

Conventional wisdom says extensive expense reporting is only applicable to large businesses. However, recent surveys reveal small businesses can also benefit from streamlining their expense reporting tools as well. According to Certify, a cloud-based expense management software solutions provider, companies now spend as much as 10-12% of their total annual revenues on travel and entertainment. As a small business, keeping track of your daily expenses can be a complicated process, but it’s imperative nonetheless. By…

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6 Ways to Improve Your Profit Margins

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One of the problems that plagues every business is low-profit margins. Dwindling profit margins can be attributed to reasons ranging from fewer sales to higher operational costs. The truth is many inexperienced businesses are simply unable to keep a tight hold of their gross profits – profits that remain after you have sold the products to your customers. By learning how to price your products, manage your inventory and handle your gross profits, you can…

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Personal vs Business Expenses – Can I Deduct This?

By | Finance | No Comments

Knowing how to differentiate between your personal and business expenses can save you not only money on tax payments, but from any potential errors which might land you in trouble with the Internal Revenue Service (IRS). If you’re an incorporated business, deducting expenses helps reduce your business taxes. If you’re a sole proprietor, it helps you decrease your regular income as well as your self-employment tax. While the IRS offers both personal and business deductions,…

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When is Small Business Saturday 2016? – Everything You Need to Know

By | Marketing, Small Business | No Comments

Observed on the Saturday after Thanksgiving Day every year, Small Business Saturday is an American shopping holiday that falls between the Black Friday and Cyber Monday, the busiest shopping periods of the year. For 2016, Small Business Saturday has been scheduled on November 29th, the Saturday post Black Friday. A Brief History of Small Business Saturday Started in 2010 by the American Express, Small Business Saturday is essentially an acknowledgement to the significant role small…

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