Lou Friedmann | Chief Revenue Officer
Lou has made a career of building online brands from scratch, embracing the challenge of creating cost-efficient customer acquisition programs. Micro B2B distribution partnerships are his passion, which is one of the reasons he decided to join the Bento leadership team as Chief Revenue Officer. Prior to Bento, Lou was SVP of insureon, an insuretech company backed by Accretive and Oak HC/FT. At Insureon, he helped launch the brand into the market and grow the customer base to 200,000 SMBs, earning it a place on the Inc. 5000 list of America’s fastest-growing private companies. Prior to Insureon, he served as Head of Marketing at optionsXpress, an online brokerage firm, from founding to IPO and later acquired by Charles Schwab. Under his leadership, optionsXpress boasted faster and more cost-effective client acquisitions than any other online brokerage, earning a place on the Inc. 5000 list, and ranked as one of Barron’s top 5 brokers for 10 years. Lou lives near Chicago, and is passionate about soccer, coaching, the Cubs, and his wife and 3 boys.