Small businesses keep getting ‘hand-me-down’ financial service solutions from banks that weren’t built for small business.

Bento is building beautiful and impactful expense management solutions designed for small business. By freeing up the administrative and financial burden of running a business, our mission is to allow small business owners to focus more on their business, save money, and spend more time with their loved ones. Try Bento. Get Peace of Mind.


“We want small business owners to spend more time on growth, products and employees rather than sorting out bills, expenses and unpaid invoices.”



Farhan Ahmad | Founder & CEO

Farhan has been building straightforward and useful financial services solutions throughout his career, both for large companies and small ones. He was a Managing Director at Barclays and was the Global Head of Emerging Payments and Prepaid for Discover Financial Services. He has also held significant leadership roles at JPMorgan Chase, Bank One, and FirstUSA. However, Farhan’s passion has always been with small companies. As an entrepreneur, he has built 2 successful businesses: Chase HealthAdvance, an independent healthcare business within JPMorgan Chase, and Aceva Technologies, the first company in the US to offer real time promotional financing products to online retailers. In both cases, he was able to build elegant solutions that replaced unnecessarily complex products. He’s now excited to make financial services easier and more powerful for small businesses. Farhan holds a Bachelors degree in economics from the University of Pennsylvania and currently lives with his wife in Sausalito, CA.

Sean Anderson | Founder & Chief Product Officer

Sean has spent his career solving complex problems with manageable, intuitive solutions. As a product and project manager, he has worked with companies large and small to build complex eco-systems in payments, financial technology, transit, and healthcare. Most recently, as Senior Director of Emerging Products at Blackhawk Network, he built and launched their open API platform, launched an offers platform, and developed a prepaid processing platform that generated over 7MM cards in the first 6 months. He is passionate about making the lives of small business owners easier. Having started his own consulting business, he wished he didn’t always end up with a pocket full of receipts that he’d inevitably lose. Sean holds Bachelors degrees in physics and economics from Stanford University and a Masters in computer science from Wright State University. He and his family live in Oakland, CA.

Jeff Pomeroy | Vice President of Product

Jeff has spent the better part of the last two decades building innovative commerce and financial services products as an executive within several organizations and a founding member of several start-up companies. He was most recently Vice President of Product Development for Blackhawk Network, where he led day-to-day product development. Jeff has a history of bringing great innovations to market. In 2000, he launched the first of its kind virtual Visa payment method. In 2015, after being awarded a patent for his unique fraud prevention techniques, he was recognized by the US Senate Special Committee on Aging for the work he was doing to combat fraudulent activity. When Jeff is not living in Bento’s San Francisco office or stuck in commute, he can be found spending time with his wife and two girls.

Lou Friedmann

Lou Friedmann | Chief Revenue Officer

Lou has made a career of building online brands from scratch, embracing the challenge of creating cost-efficient customer acquisition programs. Micro B2B distribution partnerships are his passion, which is one of the reasons he decided to join the Bento leadership team as Chief Revenue Officer. Prior to Bento, Lou was SVP of insureon, an insuretech company backed by Accretive and Oak HC/FT. At Insureon, he helped launch the brand into the market and grow the customer base to 200,000 SMBs, earning it a place on the Inc. 5000 list of America’s fastest-growing private companies. Prior to Insureon, he served as Head of Marketing at optionsXpress, an online brokerage firm, from founding to IPO and later acquired by Charles Schwab. Under his leadership, optionsXpress boasted faster and more cost-effective client acquisitions than any other online brokerage, earning a place on the Inc. 5000 list, and ranked as one of Barron’s top 5 brokers for 10 years. Lou lives near Chicago, and is passionate about soccer, coaching, the Cubs, and his wife and 3 boys.